Let’s assume you’ve already written your book and now you’re keen to get on with the business of independent publishing. No matter what kind of book you’ve written, whether it’s fiction or non-fiction, for adults or children, academic or not, there are certain processes and things that you’ll need to do to get it ready for publication.
- Editing and proofreading. Specifically, make sure that you (or someone else) do it, and do it properly.
- Your audience. You can never precisely predict who will read your book, but it helps to have some sort of engagement strategy. Think about the kind of people your book is likely to appeal to, and keep this in mind when going through the rest of the process.
- Pre-publication marketing. Book written but it’s not yet quite ready for publication? This is the perfect time to start building awareness and interest in your book – as long as you know it’s going to be published sometime soon and you have an idea of when that might be, you can start enticing people to find out more.
- The design. Think about what the actual book is going to look like. Consider things like the cover, the blurb and any author info and/or acknowledgements you want to include.
- E-books. If you’re planning to publish independently, you’re more than likely going to need e-books. These need to be formatted properly for Amazon and other styles of document (.MOBI and .ePub are the big ones).
- Physical books. If you want to get a print run, make sure you get a test copy before committing to an order so you know what the finished product will look like and you can make changes if necessary. Consider small runs so that you don’t end up with lots of leftovers or, if possible, a print-on-demand service.
- The practicalities. You’ll need an ISBN and possibly a barcode, depending on how your book will be sold.
- Distributing and pricing. It always makes sense to price your book competitively and get it into as many good distribution channels as possible. Doing your research well in advance of publication will make sure you’ve got all the bases covered.