Posted by Adam | Posted in Blog, Tips for Writers | Posted on 09-04-2013
A writing blog can be a great way of promoting your work, connecting with fellow writers, and improving your skills as a writer. But what can you do if you find your writing blog becoming a little bit lifeless or a something of a chore to update? Luckily, there are plenty of ways to re-inject life into your writing blog. Here are some of the best.
Start a new series of blog posts
A great way of re-injecting interest into your blog – for both you and your readers – is to start a new series of blog posts. The topic could be related to what you already write about on your blog, or it could be significantly different, but the important thing is that it’s a topic you find interested and engaging, and that you want to write about. A series like this can be a good way of getting a regular post up on your blog, even if it’s just once a week or once a fortnight, helping you keep the new content coming while adding a new angle to proceedings.
Re-launch alongside your new book
If you are an author with a new book out soon, it could be a great opportunity for you to refresh your blog. For instance, you could consider changing the design of your blog to reflect the design of your new book, as well as using your blog as a prime marketing tool for the book.
Do something completely different
Sometimes, the best way to improve something is to do it completely differently. If you feel like you’ve got to the stage with your writing blog where more of the same or only small changes aren’t going to make any difference, it might be time to try something entirely new. If the things you used to write about on your blog aren’t as compelling anymore, think about what you do find compelling at the moment, and work out how it could be built into your writing blog.
Get a regular guest spot
If your writing blog is well-established with a good number of regular readers, you could consider adding an extra draw with a regular guest spot. For example, once a week, you could give your blog over to a writer you admire to write about a topic of their choosing. You could consider having just one regular guest writer, or if you have loads of contacts who are willing to write a guest post, you could use different writers. Just remember that the people who write the guest posts need to be getting something out of it too – think about how the exposure will help them, as well as how it could help your blog.
Start a new marketing campaign
Starting a new series of promotions for your blog can be a good way of looking at it through fresh eyes. Think about how you’d market it if you had just come across it for the first time. What marketing tactics haven’t you used before? Not only can this be a good way of boosting your blog, but it can also be a useful way of learning about new marketing techniques that could come in handy the next time you publish a book.
Create a calendar of actions
Coming up with a plan for what you want to do with your blog can help you to focus; it will make you think about what you want to achieve through the blog, and can be a good opportunity to think of different themes and topics you want to explore.