Posted by Adam | Posted in Promotion, Self-Publishing | Posted on 30-06-2012
Websites are a key marketing tool for all authors, whether or not they have chosen to go down the independent publishing route. All author websites are different, and different authors might decide to include different things on their site depending on what they’re trying to achieve, but we can still identify several things that the vast majority of writers will want to include on their site.
Here’s a checklist of what you should include.
- Book information. If you’re going to have a website for your writing, it certainly helps if you include information about it. Including details of your books and any other relevant writing you’ve done (such as key publications or important competition wins) is a must.
- Author bio. You want people to know who you are, so make sure you’ve included a good ‘about’ page with key details that are relevant to your career as an author.
- Social media information. We all use social media to engage with people, promote our work and make important writing-related announcements, so make sure people can find the relevant details easily on your website.
- Contact information. You never know when someone might want to get in touch with you with amazing news (or just, y’know, a nice message or random comment), so make sure your contact information is easy to find on your site.
- Blog. We all love a blog. It’s not quite as formal as a ‘proper’ website but it’s still a hugely useful and important tool for writers, so making sure you’ve either got one directly on your main website or clearly linked to that website definitely makes sense.
- Coming soon. You might not need this all the time, but if you’re working on a new project that’s due out soon, it makes sense to get ahead on the promotion and put some enticing details somewhere on your website.
Are there any other ‘must haves’ that you think authors should include on their websites?